“Brand USA has invested $1.5 million in its first advertising campaign to Australian consumers.”
Although… “Australian visitation numbers have doubled in the seven years from 2005 to 2012, reaching 1.12 million in 2012.”
Surely that’s a waste of money right? Spending money on something that clearly doesn’t require any spending. What’s the old saying? If it ain’t broke, don’t fix it.
Do you feel this ad is effective? How convincing was Rosanne Cash?
Personally I couldn’t care less about the ad. There is no stopping me from going to the states. Nor the people I rave about the states to. Not in a million years or however long I’m able to travel. I love it too much to stay away!
[Source: Travel Weekly]